Renewal and Retention

Page Title

Purpose

(1–2 sentences: why this page exists)

Guiding Principle

(1–3 lines: philosophy / mindset)

What This Means in Practice

(optional, short bullets)

Key Actions

(actionable bullets or sections)

Best Practices

(optional)

Common Pitfalls

(optional but very valuable)

Related

(link to 3–6 relevant pages)

• renewal reminders
• lapsed outreach

• messaging
• Purpose: keeping members Include:
  • Why members leave
  • Renewal reminders (role clarity vs LocSec)
  • Lapsed member outreach
  • Messaging approach (non-pushy)
  • Re-engagement strategies
  • Value beyond events
  • Link to:
    • [[Templates and Samples]]