Renewal Reminder Outreach
Words of Wisdom
Renewal reminders work best when they are timely, clear, and welcoming.
The goal is to remind members of their options, not pressure them to renew.
What Success Looks Like
- Members receive timely renewal reminders from the Local Group
- Renewal information is easy to find
- Communications remain positive and welcoming
- Members understand how to renew
- Renewal rates improve or remain stable over time.
Best Practices
- Keep messages short and clear
- Include renewal instructions or a link
- Highlight the value of membership
- Personalize when practical
- Send reminders before expiration
Common Pitfalls
- Using guilt or pressure
- Assuming only active members benefit
- Sending reminders too late
- Hiding renewal information
- Focusing only on events and the broader benefits of membership
Purpose
Provide guidance and sample friendly, positive, and inclusive language for encouraging members to renew their membership.
What This Means in Practice
Members renew for many reasons—friendships, events, publications, intellectual stimulation, volunteer opportunities, or simply because they value belonging to the community. Communications should acknowledge and respect these different forms of engagement.
- Keep it short and clear
- Include renewal instructions or link
- Reinforce membership benefits or engagement opportunities
- Avoid guilt or pressure—frame it as a friendly reminder
- Personalize when possible (name, local chapter, relevant activities)
Additional Ideas
- Gentle Reminder: Include a line about benefits they may have missed
- Last Call: Friendly nudge a week or two before expiration
- Multiple Channels: Post a brief reminder in email and newsletter or other communications