Supporting Virtual Engagement
Words of Wisdom
Virtual engagement is not a substitute for engagement—it is engagement.
It expands how members connect—making participation more flexible, accessible, and sustainable.
What Success Looks Like
- Members can engage without attending in-person events
- Participation happens at multiple levels
- Virtual options are used consistently over time
- Members feel included regardless of location or activity level
Best Practices
- Keep options simple and accessible
- Offer a mix of synchronous and asynchronous opportunities
- Focus on consistency rather than volume
- Make it easy for members to participate at their comfort level
Common Pitfalls
- Treating virtual engagement as secondary to in-person events
- Requiring high levels of participation or visibility
- Overcomplicating tools or platforms
- Expecting all members to use the same channels
- Ignoring quieter or less-visible participants
Purpose
Describe meaningful ways for members to connect and participate without attending in-person events.
What This Means in Practice
- Offer engagement options that do not require physical attendance
- Support different levels of participation
- Make participation accessible across time, location, and comfort level
- Treat virtual engagement as part of the core member experience
Key Actions
Offer Multiple Ways to Participate
| Participation Style | Examples |
|---|---|
| Stay Informed |
|
| Light Interaction |
|
| Join Virtual Activities |
|
| Contribute |
|
Support Effective Virtual Events
Virtual events are most effective when they are:
- Easy to join
- Welcoming and low-pressure
- Structured but flexible
- Respectful of participants' time
Provide clear information about:
- Platform
- Access instructions
- Time zone
- Participation expectations
Use Multiple Communication Channels
Virtual engagement often happens across multiple spaces:
- Email or newsletter
- Online discussion platforms (e.g., Slack, Discord)
- Social media groups
- Shared documents or forums
Not all members will use every channel—and that is expected.
Make Participation Inclusive
- Offer asynchronous options to allow members to participate on their own schedule.
- Reading newsletters
- Participating in discussion threads
- Viewing recordings
- Responding to polls or surveys
- Be mindful of time zones and schedules
- Support different comfort levels (active or quiet participation)
- Keep technology requirements simple
Encourage Connection
Connection can happen even in low-key or asynchronous settings.
- Welcome new participants in chats or discussions
- Use names and acknowledge contributions
- Allow space for informal interaction