Membership Officer

LG Task Force: Add notes & ideas

Role Introduction

The Membership Officer supports how members experience the Local Group. The role centers on three core areas:

• Welcoming New Members
• Member Engagement
• Renewal and Retention  

Everything else supports these goals. Focus first on welcoming, engagement, and retention. You do not need to do everything at once.

Getting Started

• New to the role? Start with an overview of the role and its guiding philosophy.
• Membership Officer - First Steps
• Membership Officer - Next Steps
• Membership Officer - Settling Into the Role

   Not sure what to focus on?  See 30-60-90 Day Overview Chart

Core Responsibilities (Member Lifecycle)

The Membership Officer role centers on three core areas that support the full member experience:

Area	Description
Welcoming New Members	The first step in the member experience — ensuring new members are contacted in a timely, welcoming, and personal way
Member Engagement	Ongoing connection — supporting engagement in ways that work for different members Local Group Events and Activities
Renewal and Retention	Long-term continuity — supporting continued membership through thoughtful outreach

How the Work Gets Done

These areas support how the work gets done:

Area	Description
Membership Officer - Member Communication	How you communicate with members, including responding to members and sharing updates
Membership Officer - Tracking	Keep outreach organized and consistent without overcomplicating the process.
Events and Activities	How Local Group Events and Activities support member engagement, and your role in supporting them
Supporting Remote Members	How to include and engage members who cannot attend in person
Renewal and Retention	Reconnecting with Lapsed Members

Supporting Structures

These structures support how the Membership Office role functions:

• Who Does What
• Area Coordinators — Extend local connection and outreach
  • Recruiting Area Coordinators
  • Supporting Area Coordinators
• Membership Officer - Working With Other Roles — Collaborate with other volunteers to support membership goals

Resources

Communication

• Responding to Members
• Handling Difficult or Negative Responses
• When to Escalate or Hand Off Communication

Templates and Tools

• Membership Officer - Templates and Samples
• National Tools and Resources

General Guidance

• Membership Officer - Best Practices

Key Takeaway

Focus on helping members feel:

• Welcomed
• Connected
• Valued