Designing Your Event Mix

Purpose

Help Local Groups create a balanced, sustainable mix of activities that supports different member interests, engagement styles, and availability.

What Is an Event Mix?

Your event mix is the combination of:

• Types of activities (social, intellectual, virtual, etc.)
• Levels of engagement (low, medium, high)
• Formats (in-person and virtual)
• Timing and frequency

The goal is not more events — it’s the right mix of events.

Core Dimensions of a Strong Event Mix

Variety

Offer different types of activities so more members can find something that fits.

• Social and intellectual
• Active and relaxed
• Structured and informal
• Familiar and new

Engagement Levels

Provide options for different levels of commitment.

• Low-commitment activities that are easy to try
• Medium-engagement activities that encourage ongoing participation
• Higher-engagement opportunities for members who want deeper involvement

In-Person and Virtual Balance

• Include both in-person and virtual opportunities when practical.
• Different formats reach different members and help reduce barriers to participation.

Accessibility and Timing

Make it easier for members to attend.

• Vary days and times
• Consider travel distance and schedules
• Keep some activities low-cost and low-effort
• Clearly communicate expectations

Simple Planning Framework

When planning your event mix, ask:

• Who are we trying to reach? (new, remote, active, etc.)
• What engagement levels are we offering?
• Do we have both in-person and virtual options?
• Are there clear, low-barrier entry points?
• Does this add variety to what we already offer?

Example Balanced Monthly Mix

A simple, sustainable calendar might include:

• A casual social activity
• An intellectual or discussion-based activity
• A virtual activity
• A recurring event members can count on

Adapt the mix to your group's size, interests, and volunteer capacity.

Start Small and Build

You do not need a full calendar immediately.

• Start with a few consistent events
• Add variety gradually
• Focus on what members enjoy
• Repeat successful formats

Consistency is more valuable than volume.

Related

• Local Group Events and Activities
• Ideas for Local Group Activities
• Planning Your First Activity
• Engagement Levels Overview
• Event Calendar Best Practices
• Supporting Virtual Engagement