Renewal and Retention

Purpose

(1–2 sentences: why this page exists)

Guiding Principle

Retention is about continued value, not persuasion.

What This Means in Practice

(optional, short bullets)

Reconnecting with Lapsed Members

Key Actions

(actionable bullets or sections)

Best Practices

(optional)

Common Pitfalls

(optional but very valuable)

Include

• renewal reminders
• lapsed outreach

• messaging
• Purpose: keeping members Include:
  • Why members leave
  • Renewal reminders (role clarity vs LocSec)
  • Lapsed member outreach
  • Messaging approach (non-pushy)
  • Re-engagement strategies
  • Value beyond events
  • Link to:
    • [[Templates and Samples]]