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Event Calendar Best Practices: Difference between revisions

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See: [[Local Group Event Channels and Platforms]]
See: [[Local Group Event Channels and Platforms]]


== Lead Times ==
== Providing Complete Information ==
Use the [[Event Listing Checklist]] to ensure event information is complete and consistent.


Providing enough notice increases participation.
Members should be able to quickly understand:


{| class="wikitable"
* What the event is
! Event Type !! Suggested Notice
|-
| Major events || 3–4 weeks 
|-
| Standard events || ~2 weeks 
|-
| Small / recurring || 1 week minimum 
|}


* Submit events before newsletter deadlines 
* When and where it takes place
* Late additions may have lower visibility 


== What Every Event Listing Needs ==
* Who it is for


See: [[Event Listing Checklist]]
* How to attend


=== Required ===
* What to expect


* Event title 
== Maximizing Visibility ==
* Date and time (include time zone if needed) 
Whenever possible, submit event information before newsletter and publication deadlines.
* Location (physical or virtual) 
* Contact information 


=== Recommended ===
Events included in regular member communications typically receive greater visibility than events announced only through last-minute updates or social media posts.
 
* Brief description (what + who it’s for) 
* Directions / arrival notes 
* Accessibility information 
* Environment notes (noise, indoor/outdoor, pets, etc.)
* What to bring 
 
''Goal: Reduce uncertainty so more members feel comfortable attending.''
 
== Accessibility & Inclusion ==
 
* Be explicit about physical access (stairs, terrain, etc.) 
* Describe environment (quiet, crowded, casual) 
* Include virtual options when possible 
* Avoid assumptions about comfort levels 


== Related ==
== Related ==

Revision as of 07:36, 3 June 2026

Words of Wisdom

Members should be able to quickly understand what an event is, whether it is for them, and how to attend.

Clear event information removes barriers to participation.

What Success Looks Like

  • Members can easily find event information
  • Event details are consistent across platforms
  • Members can decide whether to attend with minimal uncertainty
  • Fewer questions are needed before attending

Best Practices

  • Publish information early whenever possible
  • Keep details complete and consistent
  • Update all platforms when changes occur
  • Include information that helps members feel comfortable attending

Common Pitfalls

  • Missing or incomplete event information
  • Conflicting details across platforms
  • Last-minute updates that are not widely communicated
  • Assuming members already know what to expect

Purpose

Provide clear, consistent, and accessible event information so members can easily discover and attend activities.

Keeping Information Consistent Across Platforms

Platform Role
Newsletter Primary source (for many groups)
Online platforms Must match and stay updated

All listings should match across platforms.

  • Finalize events before newsletter publication when possible
  • If details change:
    • Update all platforms
    • Clearly communicate updates
    • Note that the information has been updated

See: Local Group Event Channels and Platforms

Providing Complete Information

Use the Event Information Checklist to ensure event information is complete and consistent.

Members should be able to quickly understand:

  • What the event is
  • When and where it takes place
  • Who it is for
  • How to attend
  • What to expect

Maximizing Visibility

Whenever possible, submit event information before newsletter and publication deadlines.

Events included in regular member communications typically receive greater visibility than events announced only through last-minute updates or social media posts.