Local Group Event Channels and Platforms

Words of Wisdom

The best event is the one members know about.

Use multiple channels, but keep information consistent.

Members should receive the same core details regardless of where they see an event.

What Success Looks Like

• Event information is easy to find
• Information is consistent across platforms
• Members know where to look for activities
• Events reach both existing and prospective members

Best Practices

• Use the communication channels your members actually use
• Keep event information consistent across platforms
• Designate a primary source of event information
• Update all channels when information changes

Common Pitfalls

• Relying on a single communication channel
• Maintaining conflicting event information
• Posting events too late
• Assuming members will search for information

Purpose

Explain how different communication channels are used to share and promote events.

Each platform serves a different purpose — together, they help members discover, understand, and attend activities.

Channel Overview

Channel	Primary Use	Notes
Newsletter	Primary event listing	Often the main source of truth
Email	Reminders and highlights	Good for visibility and updates
Website	Central reference	Stable, up-to-date information
Meetup	Discoverability	Reaches new and prospective members
Facebook	Community engagement	Sharing, reminders, photos
National Calendar	Broader visibility	For events of wider interest

How Each Channel Is Used

Channel	How Used	Best Practices
Newsletter	Often the primary or official event listing Provides advance notice and full details Should be consistent with all other platforms	Often the main source of truth
Email	Event reminders Highlighting upcoming activities Communicating updates or changes	Keep messages short and clear and link to full event details when possible
Website	Serves as a stable reference point Should include: Upcoming events Key details and links	Keep content current and aligned with other platforms
Meetup	Useful for discoverability and attracting new people Allows RSVPs and interaction	Use for RSVps
Facebook	Supports community visibility and sharing Useful for: Reminders Photos Informal engagement	Keep event details accurate Avoid relying on Facebook as the only source
National Calendar	Provides visibility beyond the Local Group Useful for: Larger events Events of broader interest	Submit events early Ensure information is complete and consistent Tools: National Event Calendar

Consistency Across Channel

All platforms should include the same core information:

• Date and time
• Location
• Description
• Contact details

If something changes:

• Update all platforms
• Clearly communicate the update

Choosing the Right Channels

Not every Local Group uses every platform.

Situation	Recommended Channels
Regular communication	Newsletter + Email, Mensa Connect
Reaching new people	Meetup, Website, Mensa Connect
Community interaction	Facebook, Mensa Connect
Broad visibility	National Calendar

Use the channels that work best for your group — consistency matters more than quantity.

Related

• Event Calendar Best Practices
• Local Group Events and Activities