Making It Personal

Words of Wisdom

Personalization is not about creating unique communications for every member.

Small, thoughtful touches applied consistently help members feel seen, welcomed, and valued.

The goal is meaningful connection that can be sustained over time.

What Success Looks Like

• New members are consistently welcomed
• Messages feel human, even when templated
• Communication is steady and reliable

Best Practices

• Start with a template, then personalize lightly
• Focus on high-impact interactions
• Use information the member has voluntarily shared
• Keep messages brief, warm, and conversational
• Make personalization sustainable and repeatable

Common Pitfalls

• Sending messages that feel automated or generic
• Including too much information at once
• Over-personalizing in a way that feels intrusive
• Treating personalization as optional rather than essential

Purpose

Help Membership Officers strengthen member connections through small, thoughtful acts of personalization.

What It Looks Like in Practice

Personalization does not mean creating a unique message every time.

Start with a template, then make small adjustments that demonstrate:

• You see the individual

• You are paying attention

• You are inviting rather than broadcasting

Examples include:

• Adding one or two custom sentences

• Referencing their location or area

• Mentioning a specific event or opportunity

• Removing information that does not apply

• Adjusting the tone to feel natural

Examples

Less Personal

Hi,

Welcome to Mensa. Attached is information about our Local Group and upcoming activities. Let us know if you have questions.

More Personal

Hi [First Name],

Welcome to Mensa!

I’m [Your Name], and I help connect members in [Local Group]. I noticed you’re in [City/Area] — we have a few members nearby and occasional events in that area.

If you’re interested, I’d be happy to suggest a good first event or introduce you to a few people.

Glad you’re here!

Where Personalization Matters Most

Not every communication requires the same level of personalization. These moments shape how members perceive the group:

Situation	Why It Matters
Initial welcome messages	First impressions shape future engagement.
First event invitations	Personal invitations can make attending a first event feel less intimidating.
Follow-up communication	Helps maintain connection and build familiarity.
Reaching out to remote members	Personal contact can reduce feelings of isolation.
Responding to member questions	Demonstrates attentiveness and helps members feel supported.

Related

• Welcoming New Members
• Member Contact Methods
• Encouraging First Event Attendance
• Membership Officer Resources
• Managing Membership Outreach
• Making Personalization Sustainable