Reconnecting with Lapsed Members: Difference between revisions
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{{Words of Wisdom | {{Words of Wisdom | ||
| wisdom = | | wisdom = | ||
Focus on connection, not pressure. | |||
Rejoining should feel like an invitation—not an obligation. | |||
| success = | | success = | ||
* Members feel welcomed back, regardless of whether they immediately renew | * Members feel welcomed back, regardless of whether they immediately renew | ||
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* Sending generic, impersonal messages | * Sending generic, impersonal messages | ||
* Reaching out too frequently without response | * Reaching out too frequently without response | ||
}}== Purpose == | }} | ||
Reconnect with former members in a respectful, welcoming way and make it easy for them to return. Depending on the Local Group, this might be done by the [[Membership Officer]], the [[LocSec]] | == Purpose == | ||
Reconnect with former members in a respectful, welcoming way and make it easy for them to return. Depending on the Local Group, this might be done by the [[Membership Officer]], the [[Local Secretary (LocSec)]] or someone else. | |||
Learn more about the Lapsed Member Contact Program (See [[National Tools and Resources]]) . | |||
== What This Means in Practice == | == What This Means in Practice == | ||
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=== Identify Lapsed Members === | === Identify Lapsed Members === | ||
* Use the Lapsed Member Report to identify members who have not renewed | * Use the Lapsed Member Report (See [[National Tools and Resources]]) to identify members who have not renewed. | ||
* Ensure the report is current | * Ensure the report is current | ||
* Focus on recent lapses first, when possible | * Focus on recent lapses first, when possible | ||
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* [[Renewal and Retention]] | * [[Renewal and Retention]] | ||
* [[ | * [[Reconnecting with Lapsed Members: Local Group Outreach Examples]] | ||
* [[Responding to Members]] | * [[Responding to Members]] | ||
* [[Handling Difficult or Negative Responses]] | * [[Handling Difficult or Negative Responses]] | ||
Latest revision as of 02:18, 4 June 2026
Words of Wisdom
Focus on connection, not pressure.
Rejoining should feel like an invitation—not an obligation.
What Success Looks Like
- Members feel welcomed back, regardless of whether they immediately renew
- Some members re-engage through events or communication
- Outreach is consistent and manageable
- Former members retain a positive impression of the Local Group
Best Practices
- Keep communication personal and conversational
- Emphasize belonging and community—not just benefits
- Make it easy to rejoin (include clear next steps if appropriate)
- Follow up only if there is interest or engagement
Common Pitfalls
- Using overly formal or transactional language
- Focusing only on renewal instead of reconnection
- Sending generic, impersonal messages
- Reaching out too frequently without response
Purpose
[edit | hide all | hide | edit source]Reconnect with former members in a respectful, welcoming way and make it easy for them to return. Depending on the Local Group, this might be done by the Membership Officer, the Local Secretary (LocSec) or someone else.
Learn more about the Lapsed Member Contact Program (See National Tools and Resources) .
What This Means in Practice
[edit | hide | edit source]- Outreach is friendly, not transactional
- Members are reminded of value without being pushed
- Communication is clear, personal, and low-pressure
- Reconnection is prioritized over immediate renewal
Key Actions
[edit | hide | edit source]Identify Lapsed Members
[edit | hide | edit source]- Use the Lapsed Member Report (See National Tools and Resources) to identify members who have not renewed.
- Ensure the report is current
- Focus on recent lapses first, when possible
Reach Out
[edit | hide | edit source]- Contact members via email, phone, or other appropriate channels
- Use a friendly, welcoming tone
- Acknowledge their past membership
Invite Reconnection
[edit | hide | edit source]- Share relevant updates about the Local Group
- Highlight opportunities to engage (events, content, community)
- When appropriate, invite them to attend an event as a guest
Track Outreach
[edit | hide | edit source]- Keep a simple record of who has been contacted
- Note responses or follow-up needs
- Report outreach as required for national programs or incentives