Member Engagement: Difference between revisions

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Words of Wisdom

Engagement is not limited to in-person events.

Members connect in different ways, and all forms of participation are valid.

What Success Looks Like

Members have multiple ways to engage with the Local Group.
New members find opportunities to connect.
Members participate at a variety of engagement levels.
Members feel welcomed and included.
Engagement is not dependent on a single activity or event.

Best Practices

Keep engagement options simple and accessible
Personal outreach is more effective than mass messaging
Small, consistent efforts are more sustainable than large, infrequent ones
Focus on helping members feel comfortable and included

Common Pitfalls

Focusing only on event attendance
Overloading members with too many options
Using pressure or guilt to drive participation
Ignoring less-visible or remote members
Assuming one approach works for everyone

Purpose

Support ongoing connection by helping members engage in ways that work for them.

What This Means in Practice

Member engagement is the ongoing process of helping members connect with the organization, with activities, and with one another.

Principle	What It Means
Multiple ways to participate	Not all members engage through events.
Different levels of engagement	Participation can be active or passive.
Connection without pressure	Members should feel invited, not obligated.
Variety of interests	Different members seek different experiences.
Belonging	Engagement is about connection, not attendance.

Supporting Member Engagement

Focus Area	Examples
Offer multiple ways to engage	Events and activities Online communities Virtual engagement Passive participation
Encourage participation	Share opportunities clearly Use welcoming language Avoid pressure or guilt
Connect members to each other	Introduce members with shared interests Help new members meet people Encourage informal connections
Support different interests	Offer varied activities Support member-led initiatives Recognize different preferences
Include remote and less-active members	Communicate consistently Offer non-event engagement Value all participation styles

Measuring Engagement

Look beyond attendance. Consider:

Email engagement
Content interaction
Renewal rates
Member feedback
Variety of participation styles

Feedback Loops

Make it easy for members to share input.

Short surveys

Informal check-ins

Anonymous feedback options

Focus on understanding, not just increasing activity.

@@ Line 1: / Line 1: @@
-{{mbox
+{{Words of Wisdom
-   | text = For a deeper understanding of how members engage, see [[Engagement Strategy and Philosophy]].
+| wisdom  =
+Engagement is not limited to in-person events.
+Members connect in different ways, and all forms of participation are valid.
+| success =
+* Members have multiple ways to engage with the Local Group.
+* New members find opportunities to connect.
+* Members participate at a variety of engagement levels.
+* Members feel welcomed and included.
+* Engagement is not dependent on a single activity or event.
+| best    =
+* Keep engagement options simple and accessible
+* Personal outreach is more effective than mass messaging
+* Small, consistent efforts are more sustainable than large, infrequent ones
+* Focus on helping members feel comfortable and included
+| pitfalls =
+* Focusing only on event attendance
+* Overloading members with too many options
+* Using pressure or guilt to drive participation
+* Ignoring less-visible or remote members
+* Assuming one approach works for everyone
 }}
 == Purpose ==
 Support ongoing connection by helping members engage in ways that work for them.
-== Guiding Principle ==
-Engagement is not limited to events.
-Members connect in different ways, and all forms of participation are valid.
 == What This Means in Practice ==
+Member engagement is the ongoing process of helping members connect with the organization, with activities, and with one another.
-* Provide multiple ways to engage
+{| class="wikitable"
-* Respect different levels of participation
+! Principle
-* Encourage connection without pressure
+! What It Means
-* Focus on belonging, not just activity
+|-
+| Multiple ways to participate
-== Key Actions ==
+| Not all members engage through events.
+|-
-=== Offer Multiple Ways to Engage ===
+| Different levels of engagement
+| Participation can be active or passive.
+|-
+| Connection without pressure
+| Members should feel invited, not obligated.
+|-
+| Variety of interests
+| Different members seek different experiences.
+|-
+| Belonging
+| Engagement is about connection, not attendance.
+|}
-Members engage through different channels:
+== Supporting Member Engagement ==
-* [[Events and activities]]
+{| class="wikitable"
-* Newsletters and written content
+! Focus Area
-* Online communities
+! Examples
-* Passive participation (reading, observing)
+|-
+| Offer multiple ways to engage
+|
+* Events and activities
+* Online communities
+* Virtual engagement
+* Passive participation
+|-
+| Encourage participation
+|
+* Share opportunities clearly
+* Use welcoming language
+* Avoid pressure or guilt
+|-
+| Connect members to each other
+|
+* Introduce members with shared interests
+* Help new members meet people
+* Encourage informal connections
+|-
+| Support different interests
+|
+* Offer varied activities
+* Support member-led initiatives
+* Recognize different preferences
+|-
+| Include remote and less-active members
+|
+* Communicate consistently
+* Offer non-event engagement
+* Value all participation styles
+|}
+=== Measuring Engagement ===
+Look beyond attendance.  Consider:
-A strong Local Group supports all of these.
+* Email engagement
+* Content interaction
+* Renewal rates
+* Member feedback
+* Variety of participation styles
-=== Encourage Participation (Without Pressure) ===
+=== Feedback Loops ===
+Make it easy for members to share input.
-* Share opportunities clearly and consistently
+* Short surveys
-* Use welcoming, low-pressure language
-* Avoid guilt-based messaging
-* Let members choose their level of involvement
-=== Connect Members to Each Other ===
+* Informal check-ins
-* Introduce members with shared interests
+* Anonymous feedback options
-* Help new members meet at least one person
-* Encourage small-group or informal connections
-Connection is often more important than programming.
+Focus on understanding, not just increasing activity.
-=== Support Different Interests ===
-* Encourage a variety of activities and topics
-* Support member-led initiatives
-* Recognize that not all members want the same experience
-=== Include Remote and Less-Active Members ===
-* Ensure communication reaches all members
-* Provide engagement beyond in-person events
-* Recognize and value non-attending members
-See:
-* [[Serving Remote Members]]
-== How This Connects to Other Areas ==
-Member engagement is supported by:
-* [[Events and Activities]]
-* [[Member Communication]]
-* [[Welcoming New Members]]
-These areas work together to create a consistent member experience.
-== Best Practices ==
-* Keep engagement options simple and accessible
-* Personal outreach is more effective than mass messaging
-* Small, consistent efforts are more sustainable than large, infrequent ones
-* Focus on helping members feel comfortable and included
-== Common Pitfalls ==
-* Focusing only on event attendance
-* Overloading members with too many options
-* Using pressure or guilt to drive participation
-* Ignoring less-visible or remote members
-* Assuming one approach works for everyone
 == Related ==
+* [[Local Group Events and Activities]]
-* [[Engagement Strategy and Philosophy]]
+* [[Planning Your First Activity]]
-* [[Serving Remote Members]]
-* [[Events and Activities]]
 * [[Welcoming New Members]]
+* [[Supporting Virtual Engagement]]