Member Engagement: Difference between revisions

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Latest revision as of 01:24, 4 June 2026

Words of Wisdom

Engagement is not limited to in-person events.

Members connect in different ways, and all forms of participation are valid.

What Success Looks Like

Members have multiple ways to engage with the Local Group.
New members find opportunities to connect.
Members participate at a variety of engagement levels.
Members feel welcomed and included.
Engagement is not dependent on a single activity or event.

Best Practices

Keep engagement options simple and accessible
Personal outreach is more effective than mass messaging
Small, consistent efforts are more sustainable than large, infrequent ones
Focus on helping members feel comfortable and included

Common Pitfalls

Focusing only on event attendance
Overloading members with too many options
Using pressure or guilt to drive participation
Ignoring less-visible or remote members
Assuming one approach works for everyone

Purpose

Support ongoing connection by helping members engage in ways that work for them.

What This Means in Practice

Member engagement is the ongoing process of helping members connect with the organization, with activities, and with one another.

Principle	What It Means
Multiple ways to participate	Not all members engage through events.
Different levels of engagement	Participation can be active or passive.
Connection without pressure	Members should feel invited, not obligated.
Variety of interests	Different members seek different experiences.
Belonging	Engagement is about connection, not attendance.

Supporting Member Engagement

Focus Area	Examples
Offer multiple ways to engage	Events and activities Online communities Virtual engagement Passive participation
Encourage participation	Share opportunities clearly Use welcoming language Avoid pressure or guilt
Connect members to each other	Introduce members with shared interests Help new members meet people Encourage informal connections
Support different interests	Offer varied activities Support member-led initiatives Recognize different preferences
Include remote and less-active members	Communicate consistently Offer non-event engagement Value all participation styles

Measuring Engagement

Look beyond attendance. Consider:

Email engagement
Content interaction
Renewal rates
Member feedback
Variety of participation styles

Feedback Loops

Make it easy for members to share input.

Short surveys

Informal check-ins

Anonymous feedback options

Focus on understanding, not just increasing activity.

@@ Line 27: / Line 27: @@
 == What This Means in Practice ==
 Member engagement is the ongoing process of helping members connect with the organization, with activities, and with one another.
-* Offer multiple ways to participate
-* Respect different levels of engagement
+{| class="wikitable"
-* Encourage connection without pressure
+! Principle
-* Support a variety of interests and needs
+! What It Means
-* Focus on belonging, not just attendance
+|-
+| Multiple ways to participate
+| Not all members engage through events.
+|-
+| Different levels of engagement
+| Participation can be active or passive.
+|-
+| Connection without pressure
+| Members should feel invited, not obligated.
+|-
+| Variety of interests
+| Different members seek different experiences.
+|-
+| Belonging
+| Engagement is about connection, not attendance.
+|}
 == Supporting Member Engagement ==
-=== Offer Multiple Ways to Engage ===
+{| class="wikitable"
+! Focus Area
-Members engage through different channels:
+! Examples
+|-
-* [[Local Group Events and Activities]]
+| Offer multiple ways to engage
-* Newsletters and written content
+|
-* [[Get Involved Virtually|Virtual Engagement]]
+* Events and activities
-* Passive participation (reading, observing)
+* Online communities
+* Virtual engagement
-A strong Local Group supports all of these.
+* Passive participation
+|-
-=== Encourage Participation (Without Pressure) ===
+| Encourage participation
+|
-* Share opportunities clearly and consistently
+* Share opportunities clearly
-* Use welcoming, low-pressure language
+* Use welcoming language
-* Avoid guilt-based messaging
+* Avoid pressure or guilt
-* Let members choose their level of involvement
+|-
+| Connect members to each other
-=== Connect Members to Each Other ===
+|
+* Introduce members with shared interests
-* Introduce members with shared interests
+* Help new members meet people
-* Help new members meet at least one person
+* Encourage informal connections
-* Encourage small-group or informal connections
+|-
+| Support different interests
-Connection is often more important than programming.
+|
+* Offer varied activities
-=== Support Different Interests ===
+* Support member-led initiatives
+* Recognize different preferences
-* Encourage a variety of activities and topics
+|-
-* Support member-led initiatives
+| Include remote and less-active members
-* Recognize that not all members want the same experience
+|
+* Communicate consistently
-=== Include Remote and Less-Active Members ===
+* Offer non-event engagement
+* Value all participation styles
-* Ensure communication reaches all members
+|}
-* Provide engagement beyond in-person events
-* Recognize and value non-attending members
 === Measuring Engagement ===
 Look beyond attendance.  Consider:
@@ Line 97: / Line 109: @@
 * [[Planning Your First Activity]]
 * [[Welcoming New Members]]
-* [[Get Involved Virtually]]
+* [[Supporting Virtual Engagement]]