Renewal and Retention - Revision history

BethWeiss: /* Related */

2026-06-04T02:28:05Z

← Older revision		Revision as of 02:28, 4 June 2026
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	== Related ==		== Related ==
	* [[Contact Lapsed Members]]		* [[Contact Lapsed Members]]
	* [[Membership Renewal Reminders]]
	* [[Welcoming New Members]]		* [[Welcoming New Members]]
	* [[Member Engagement]]		* [[Member Engagement]]
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	* [[Supporting Remote Members]]		* [[Supporting Remote Members]]
	* [[Supporting Virtual Engagement]]		* [[Supporting Virtual Engagement]]
			* [[Membership Officer Resources]]

2026-06-03T06:14:13Z

← Older revision		Revision as of 06:14, 3 June 2026
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	* [[Making It Personal]]		* [[Making It Personal]]
	* [[Supporting Remote Members]]		* [[Supporting Remote Members]]
	* [[~~Get Involved Virtually~~]]		* [[Supporting Virtual Engagement]]

2026-06-03T03:41:47Z

← Older revision		Revision as of 03:41, 3 June 2026
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	* Use renewal reminders as part of a broader engagement approach		* Use renewal reminders as part of a broader engagement approach
	* Provide opportunities to reconnect at any stage		* Provide opportunities to reconnect at any stage
			Not every member will renew, and that is normal.

			The goal of retention efforts is to ensure members are aware of opportunities, feel welcome, and have a positive experience while they are part of the community.

	== Retention Strategies ==		== Retention Strategies ==
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	== Related ==		== Related ==
	* [[Lapsed ~~Member Contact~~]]		* [[Contact Lapsed Members]]
	* [[Membership Renewal ~~Reminder Email\|Renewal Reminder Outreach~~]]		* [[Membership Renewal Reminders]]
	* [[Welcoming New Members]]		* [[Welcoming New Members]]
	* [[Member Engagement]]		* [[Member Engagement]]
			* [[Making It Personal]]
	* [[Supporting Remote Members]]		* [[Supporting Remote Members]]
	* [[Get Involved Virtually]]		* [[Get Involved Virtually]]
	* [[Membership Officer - Templates and Samples]]

2026-06-03T03:39:24Z

related, header

← Older revision		Revision as of 03:39, 3 June 2026
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	* Provide opportunities to reconnect at any stage		* Provide opportunities to reconnect at any stage

	== ~~Key Actions~~ ==		== Retention Strategies ==

	=== Understand Why Members Leave ===		=== Understand Why Members Leave ===
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	== Related ==		== Related ==
	* [[Contact ~~Lapsed Members~~]]		* [[Lapsed Member Contact]]
	* [[Membership Renewal Reminder Email\|Renewal Reminder Outreach]]		* [[Membership Renewal Reminder Email\|Renewal Reminder Outreach]]
	* [[Welcoming New Members]]		* [[Welcoming New Members]]

2026-06-02T22:36:39Z

← Older revision		Revision as of 22:36, 2 June 2026
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	== Related ==		== Related ==
	* [[Contact Lapsed Members]]		* [[Contact Lapsed Members]]
			* [[Membership Renewal Reminder Email\|Renewal Reminder Outreach]]
	* [[Welcoming New Members]]		* [[Welcoming New Members]]
	* [[Member Engagement]]		* [[Member Engagement]]

2026-06-01T07:55:15Z

Conduct Lapsed Member Outreach: format

← Older revision		Revision as of 07:55, 1 June 2026
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	Reaching out after a membership lapses can support re-engagement.		Reaching out after a membership lapses can support re-engagement.

	* [[Contact Lapsed Members]]		* [[Contact Lapsed Members]]
	* Keep outreach:		* Keep outreach:
	** Friendly and welcoming		** Friendly and welcoming
	** Low-pressure		** Low-pressure
	** Focused on reconnecting~~, not~~ persuading		** Focused on reconnecting rather than persuading
	The goal is to invite—not pressure. Examples of tone:
	* “We’d love to see you again if it’s a good fit for ~~you”~~		The goal is to invite—not pressure.
	* “Here are a few ways to reconnect, if you’re ~~interested”~~
			Examples of tone:

			* “We’d love to see you again if it’s a good fit for you.”
			* “Here are a few ways to reconnect, if you’re interested.”

	Even a simple message can reopen the door.		Even a simple message can reopen the door.

2026-06-01T07:53:59Z

formatting

← Older revision		Revision as of 07:53, 1 June 2026
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	* Treating non-renewal as a final outcome		* Treating non-renewal as a final outcome
	}}		}}

	== Purpose ==		== Purpose ==
	Provide guidance on how to support continued membership by helping members feel connected, valued, and informed over time.		Provide guidance on how to support continued membership by helping members feel connected, valued, and informed over time.

2026-06-01T07:53:42Z

Added Wow, reworked

2026-03-28T05:17:42Z

← Older revision		Revision as of 05:17, 28 March 2026
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	~~For overall role context, see [[Membership Officer - Role Overview]].~~

	== Purpose ==		== Purpose ==
	Support continued membership by helping members feel connected, valued, and informed over time.		Support continued membership by helping members feel connected, valued, and informed over time.
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	** Provide a personal touch		** Provide a personal touch

	~~'''Role clarity:'''~~		* The [[Membership Officer]] or [[Local Secretary]] may reach out to members about renewal or retention.
	* The Membership Officer ~~supports awareness and connection~~
	* The [[Local Secretary]] may ~~handle formal~~ or ~~administrative communication, depending on group practices~~

	=== Conduct Lapsed Member Outreach ===		=== Conduct Lapsed Member Outreach ===
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	* [[Get Involved Virtually]]		* [[Get Involved Virtually]]
	* [[Member Engagement]]		* [[Member Engagement]]

	~~== How This Connects to Other Areas ==~~

	~~Renewal and retention are supported by:~~

	* [[Welcoming New Members]]
	* [[Member Engagement]]
	* [[Member Communication]]

	~~These areas work together to create an ongoing member experience.~~

	== Best Practices ==		== Best Practices ==

2026-03-28T05:15:52Z

created