Follow-up to Welcome Emails - Revision history

BethWeiss: /* Related */

2026-06-04T03:02:38Z

← Older revision		Revision as of 03:02, 4 June 2026
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	* [[Welcome Email Examples]]		* [[Welcome Email Examples]]
	* [[Making It Personal]]		* [[Making It Personal]]
			* [[Making Personalization Sustainable]]
	* [[Member Engagement]]		* [[Member Engagement]]
	* [[Tracking ~~Membership Outreach~~]]		* [[Membership Officer - Tracking]]

BethWeiss: /* Related */

2026-06-04T02:14:40Z

← Older revision		Revision as of 02:14, 4 June 2026
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	== Related ==		== Related ==
	* [[Welcoming New Members]]		* [[Welcoming New Members]]
	* [[~~Initial~~ Welcome ~~Emails~~]]		* [[Welcome Email Examples]]
	* [[Making It Personal]]		* [[Making It Personal]]
	* [[Member Engagement]]		* [[Member Engagement]]
	* [[Tracking Membership Outreach]]		* [[Tracking Membership Outreach]]

BethWeiss: Formatting

2026-06-02T21:51:58Z

Formatting

← Older revision		Revision as of 21:51, 2 June 2026
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	Thoughtful follow-up reminds members that Mensa is more than a membership—it is a community.		Thoughtful follow-up reminds members that Mensa is more than a membership—it is a community.
	\| success =		\| success =
			* Members receive timely follow-up after initial contact
	Members receive timely follow-up after initial contact		* Members know how to take the next step
	Members know how to take the next step		* Members feel recognized and supported
	Members feel recognized and supported		* Members are more likely to engage with the Local Group
	Members are more likely to engage with the Local Group
	\| best =		\| best =
	Follow up within a reasonable timeframe		* Follow up within a reasonable timeframe
	Tailor the message to the member's situation		* Tailor the message to the member's situation
	Include a clear next step or invitation		* Include a clear next step or invitation
	Offer a direct point of contact		* Offer a direct point of contact
	\| pitfalls =		\| pitfalls =
	Sending no follow-up after the initial welcome		* Sending no follow-up after the initial welcome
	Using the same message for every member		* Using the same message for every member
	Overwhelming members with too much information		* Overwhelming members with too much information
	Following up without a clear purpose		* Following up without a clear purpose
	}}		}}
	== Purpose ==		== Purpose ==

BethWeiss: /* Common Scenarios */

2026-06-02T21:51:22Z

Common Scenarios

← Older revision		Revision as of 21:51, 2 June 2026
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	* Sharing key resources or upcoming activities		* Sharing key resources or upcoming activities
	* Offering a direct contact for questions		* Offering a direct contact for questions
	\| ~~<blockquote>~~Hi [Name],		\| Hi [Name],
	We’re thrilled to have you as part of our group! Have you had a chance to explore our member portal or upcoming events? Feel free to reach out anytime—we’re here to help you get the most from your membership.~~</blockquote>~~		We’re thrilled to have you as part of our group! Have you had a chance to explore our member portal or upcoming events? Feel free to reach out anytime—we’re here to help you get the most from your membership.
	\|-		\|-
	\| Lapsed Members Who Rejoined		\| Lapsed Members Who Rejoined
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	* Highlight new or updated benefits since they were last a member.		* Highlight new or updated benefits since they were last a member.
	* Invite them to an event or group activity.		* Invite them to an event or group activity.
	\| ~~<blockquote>~~Welcome back, [Name]!		\| Welcome back, [Name]!
	We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!~~</blockquote>~~		We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!
	\|-		\|-
	\| Members Who Haven’t Engaged Yet		\| Members Who Haven’t Engaged Yet
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	* Suggest easy ways to get involved.		* Suggest easy ways to get involved.
	* Offer personal assistance if needed.		* Offer personal assistance if needed.
	\| ~~'<blockquote>~~Hi [Name],		\| Hi [Name],
	Have you had a chance to explore your membership benefits yet. Did you know you can join [group/event/resource]? We’d love to see you get involved and are happy to help you get started.~~</blockquote>~~		Have you had a chance to explore your membership benefits yet. Did you know you can join [group/event/resource]? We’d love to see you get involved and are happy to help you get started.
	\|-		\|-
	\| Members Who Express Interest in Volunteering or Committees		\| Members Who Express Interest in Volunteering or Committees
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	* Provide details about the volunteer opportunity or committee role.		* Provide details about the volunteer opportunity or committee role.
	* Set a clear next step (e.g., meeting, orientation, signup).		* Set a clear next step (e.g., meeting, orientation, signup).
	\| ~~<blockquote>~~Thank you for your interest in volunteering, [Name]!		* Copy the lead for the volunteer opportunity
			\| Thank you for your interest in volunteering, [Name]!
	We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.~~</blockquote>~~		We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.
	\|}		\|}

BethWeiss: formatting

2026-06-02T21:50:03Z

formatting

← Older revision		Revision as of 21:50, 2 June 2026
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	* Invite them to an event or group activity.		* Invite them to an event or group activity.
	\| <blockquote>Welcome back, [Name]!		\| <blockquote>Welcome back, [Name]!

	We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!</blockquote>		We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!</blockquote>
			\|-
	\| Members Who Haven’t Engaged Yet		\| Members Who Haven’t Engaged Yet
	\| 2–3 weeks after the welcome email.		\| 2–3 weeks after the welcome email.
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	We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.</blockquote>		We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.</blockquote>
	\|}		\|}
	~~'''Example:'''~~
	== Related ==		== Related ==
			* [[Welcoming New Members]]
	[[Welcoming New Members]]		* [[Initial Welcome Emails]]
	[[Initial Welcome Emails]]		* [[Making It Personal]]
	[[Making It Personal]]		* [[Member Engagement]]
	[[Member Engagement]]		* [[Tracking Membership Outreach]]
	[[Tracking Membership Outreach]]

BethWeiss: made into table

2026-06-02T21:48:51Z

made into table

← Older revision		Revision as of 21:48, 2 June 2026
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	~~After sending a~~ welcome ~~email, timely follow~~-up helps build ~~connection, engagement, and loyalty. Use~~ the ~~approach that matches your member type or situation~~.		{{Words of Wisdom
	~~----~~		\| wisdom =
			A welcome message starts the conversation. Follow-up helps build the relationship.

	~~=== 1~~. ~~'''New Members''' ==~~=		Thoughtful follow-up reminds members that Mensa is more than a membership—it is a community.
	~~'''Purpose:''' Reinforce excitement and provide next steps.~~		\| success =

	'~~''Timing:''' 3–7 days~~ after the welcome ~~email~~.		Members receive timely follow-up after initial contact
			Members know how to take the next step
			Members feel recognized and supported
			Members are more likely to engage with the Local Group
			\| best =
			Follow up within a reasonable timeframe
			Tailor the message to the member's situation
			Include a clear next step or invitation
			Offer a direct point of contact
			\| pitfalls =
			Sending no follow-up after the initial welcome
			Using the same message for every member
			Overwhelming members with too much information
			Following up without a clear purpose
			}}
			== Purpose ==
			Provide guidance for following up with members after an initial welcome or outreach message.

	~~'''Follow~~-~~Up Approach:'''~~		== What This Looks Like in Practice ==
			After sending a welcome email, timely follow-up helps members feel connected and supported.

	* Thank them again for joining.		Not every member needs the same follow-up. Tailor your approach to the member's situation, interests, and level of engagement.
	* Share key resources (member ~~portal~~, ~~upcoming events~~, ~~community groups).~~
	* Offer a direct point of ~~contact for questions~~.

	~~'''Example:'''<blockquote>Hi [Name],~~		The goal is not to send more email. The goal is to help members take their next step.

	~~We’re thrilled~~ to ~~have you as part of our community! Have you had a chance to explore our member portal or upcoming events? Feel free to reach out anytime—we’re here~~ to help ~~you get the most from your membership.</blockquote>~~
	~~----~~

	~~=== 2. '''Lapsed Members Who Rejoined''' ===~~
	~~'''Purpose:''' Celebrate~~ their ~~return and encourage engagement.~~

	~~'''Timing:''' 1 week after rejoining~~.

	~~'''Follow-Up Approach:'''~~

			== Common Scenarios ==
			{\| class="wikitable"
			! Purpose
			! Suggested Timing
			! Consider
			! Example
			\|-
			\| Reinforce excitement and provide next steps.
			\| 3–7 days after the welcome email.
			\|
			* Thanking them again for joining
			* Sharing key resources or upcoming activities
			* Offering a direct contact for questions
			\| <blockquote>Hi [Name],
			We’re thrilled to have you as part of our group! Have you had a chance to explore our member portal or upcoming events? Feel free to reach out anytime—we’re here to help you get the most from your membership.</blockquote>
			\|-
			\| Lapsed Members Who Rejoined
			\| 1 week after rejoining
			\|
	* Acknowledge and thank them for renewing.		* Acknowledge and thank them for renewing.
	* Highlight new or updated benefits since they were last a member.		* Highlight new or updated benefits since they were last a member.
	* Invite them to an event or group activity.		* Invite them to an event or group activity.
			\| <blockquote>Welcome back, [Name]!
	~~'''Example:'''~~<blockquote>Welcome back, [Name]!

	We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!</blockquote>		We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!</blockquote>
	~~----~~		\| Members Who Haven’t Engaged Yet
			\| 2–3 weeks after the welcome email.
	~~=== 3. '''~~Members Who Haven’t Engaged Yet~~''' ===~~		\|
	~~'''Purpose:''' Encourage participation and remind them of member benefits.~~		* Ask if they've found on-line resources or community

	~~'''Timing:'''~~ 2–3 weeks after the welcome email.

	'~~''Follow~~-~~Up Approach:'''~~

	* Gently remind them of membership benefits.		* Gently remind them of membership benefits.
	* Suggest easy ways to get involved.		* Suggest easy ways to get involved.
	* Offer personal assistance if needed.		* Offer personal assistance if needed.
			\| '<blockquote>Hi [Name],
	~~'''Example:''~~'<blockquote>Hi [Name],		Have you had a chance to explore your membership benefits yet. Did you know you can join [group/event/resource]? We’d love to see you get involved and are happy to help you get started.</blockquote>
			\|-
	~~We noticed~~ you ~~haven’t~~ had a chance to explore your membership benefits yet. Did you know you can join [group/event/resource]? We’d love to see you get involved and are happy to help you get started.</blockquote>		\| Members Who Express Interest in Volunteering or Committees
	-~~---~~		\| 1–2 days after initial welcome email or inquiry.
			\|
	~~=== 4. '''~~Members Who Express Interest in Volunteering or Committees~~''' ===~~
	~~'''Purpose:''' Confirm interest and provide next steps.~~

	~~'''Timing:'''~~ 1–2 days after initial welcome email or inquiry.

	~~'''Follow-Up Approach:'''~~

	* Thank them for their interest.		* Thank them for their interest.
	* Provide details about the volunteer opportunity or committee role.		* Provide details about the volunteer opportunity or committee role.
	* Set a clear next step (e.g., meeting, orientation, signup).		* Set a clear next step (e.g., meeting, orientation, signup).
			\| <blockquote>Thank you for your interest in volunteering, [Name]!
	~~'''Example:'''~~<blockquote>Thank you for your interest in volunteering, [Name]!

	We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.</blockquote>		We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.</blockquote>
	~~----💡~~ '''~~Best Practices for All Follow-Ups~~'''		\|}
			'''Example:'''
			== Related ==

	* Personalize each email with the member’s name and relevant details.		[[Welcoming New Members]]
	* Keep messages concise, friendly, and actionable.		[[Initial Welcome Emails]]
	* Include a clear next step or invitation.		[[Making It Personal]]
	* Track responses to improve future communication.		[[Member Engagement]]
			[[Tracking Membership Outreach]]

BethWeiss: Created

2026-03-18T07:45:00Z

Created

New page

After sending a welcome email, timely follow-up helps build connection, engagement, and loyalty. Use the approach that matches your member type or situation.
----

=== 1. '''New Members''' ===
'''Purpose:''' Reinforce excitement and provide next steps.

'''Timing:''' 3–7 days after the welcome email.

'''Follow-Up Approach:'''

* Thank them again for joining.
* Share key resources (member portal, upcoming events, community groups).
* Offer a direct point of contact for questions.

'''Example:'''<blockquote>Hi [Name],

We’re thrilled to have you as part of our community! Have you had a chance to explore our member portal or upcoming events? Feel free to reach out anytime—we’re here to help you get the most from your membership.</blockquote>
----

=== 2. '''Lapsed Members Who Rejoined''' ===
'''Purpose:''' Celebrate their return and encourage engagement.

'''Timing:''' 1 week after rejoining.

'''Follow-Up Approach:'''

* Acknowledge and thank them for renewing.
* Highlight new or updated benefits since they were last a member.
* Invite them to an event or group activity.

'''Example:'''<blockquote>Welcome back, [Name]!

We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!</blockquote>
----

=== 3. '''Members Who Haven’t Engaged Yet''' ===
'''Purpose:''' Encourage participation and remind them of member benefits.

'''Timing:''' 2–3 weeks after the welcome email.

'''Follow-Up Approach:'''

* Gently remind them of membership benefits.
* Suggest easy ways to get involved.
* Offer personal assistance if needed.

'''Example:'''<blockquote>Hi [Name],

We noticed you haven’t had a chance to explore your membership benefits yet. Did you know you can join [group/event/resource]? We’d love to see you get involved and are happy to help you get started.</blockquote>
----

=== 4. '''Members Who Express Interest in Volunteering or Committees''' ===
'''Purpose:''' Confirm interest and provide next steps.

'''Timing:''' 1–2 days after initial welcome email or inquiry.

'''Follow-Up Approach:'''

* Thank them for their interest.
* Provide details about the volunteer opportunity or committee role.
* Set a clear next step (e.g., meeting, orientation, signup).

'''Example:'''<blockquote>Thank you for your interest in volunteering, [Name]!

We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.</blockquote>
----💡 '''Best Practices for All Follow-Ups'''

* Personalize each email with the member’s name and relevant details.
* Keep messages concise, friendly, and actionable.
* Include a clear next step or invitation.
* Track responses to improve future communication.