Editing Follow-up to Welcome Emails

{{Words of Wisdom
| wisdom =
A welcome message starts the conversation. Follow-up helps build the relationship.

Thoughtful follow-up reminds members that Mensa is more than a membership—it is a community.
| success =
* Members receive timely follow-up after initial contact
* Members know how to take the next step
* Members feel recognized and supported
* Members are more likely to engage with the Local Group
| best =
* Follow up within a reasonable timeframe
* Tailor the message to the member's situation
* Include a clear next step or invitation
* Offer a direct point of contact
| pitfalls =
* Sending no follow-up after the initial welcome
* Using the same message for every member
* Overwhelming members with too much information
* Following up without a clear purpose
}}
== Purpose ==
Provide guidance for following up with members after an initial welcome or outreach message.

== What This Looks Like in Practice ==
After sending a welcome email, timely follow-up helps members feel connected and supported.

Not every member needs the same follow-up. Tailor your approach to the member's situation, interests, and level of engagement.

The goal is not to send more email. The goal is to help members take their next step.

== Common Scenarios ==
{| class="wikitable"
! Purpose
! Suggested Timing
! Consider
! Example
|-
| Reinforce excitement and provide next steps.
| 3–7 days after the welcome email.
|
* Thanking them again for joining
* Sharing key resources or upcoming activities
* Offering a direct contact for questions
| Hi [Name],
We’re thrilled to have you as part of our group! Have you had a chance to explore our member portal or upcoming events? Feel free to reach out anytime—we’re here to help you get the most from your membership.
|-
| Lapsed Members Who Rejoined
| 1 week after rejoining
|
* Acknowledge and thank them for renewing.
* Highlight new or updated benefits since they were last a member.
* Invite them to an event or group activity.
| Welcome back, [Name]!
We’re excited to have you with us again. Since you were last a member, we’ve launched [new benefit/event]. We’d love to see you at our upcoming [event name]!
|-
| Members Who Haven’t Engaged Yet
| 2–3 weeks after the welcome email.
|
* Ask if they've found on-line resources or community
* Gently remind them of membership benefits.
* Suggest easy ways to get involved.
* Offer personal assistance if needed.
| Hi [Name],
Have you had a chance to explore your membership benefits yet. Did you know you can join [group/event/resource]? We’d love to see you get involved and are happy to help you get started.
|-
| Members Who Express Interest in Volunteering or Committees
| 1–2 days after initial welcome email or inquiry.
|
* Thank them for their interest.
* Provide details about the volunteer opportunity or committee role.
* Set a clear next step (e.g., meeting, orientation, signup).
* Copy the lead for the volunteer opportunity
| Thank you for your interest in volunteering, [Name]!
We’d love to get you involved in [committee/event]. The next step is [orientation/sign-up link/meeting]. Please let us know what works best for you.
|}

== Related ==
* [[Welcoming New Members]]
* [[Welcome Email Examples]]
* [[Making It Personal]]
* [[Making Personalization Sustainable]]
* [[Member Engagement]]
* [[Membership Officer - Tracking]]